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Marketing Strategy
SUCCESS REQUIRES A PLAN
Successful marketing is a game of chess. That means in order to win at the marketing game and create long-term growth, you have to do more than just make bold moves. You have to think several steps ahead, anticipate the actions of others, and set up a series of moves and countermoves that puts you in the right positions. Here are some of the ways Twin Pines Marketing will craft a strategic plan to help you.
So, what is "strategy"
and why do you need it?
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Develop a multi-channel strategic plan
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Ensure every channel interacts and supports each other
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Deliver the same unified message in different ways
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Consistently engage with multiple target audiences
360-Degree Marketing


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Research direct and indirect competitors
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Examine your overall industry, locally and globally
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Analyze SWOT (Strengths, Weaknesses, Opportunities, Threats
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Evaluate current market trends
Competitive Research

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Identify the real goals of the company
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Challenge pre-conceived notions and assumptions
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Plan specific marketing steps to reach goals
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Define what's needed for each step
Goals Workshops

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Engage directly with partners and customers
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Generate informed predictions about behaviors
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Determine which marketing methods resonate most
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Create personas using insights to guide future efforts
Empathy Interviews

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